₹1 Lakh Store
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GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
    • GST Registration SOP
    • Business Entity Types
    • FSSAI for F&B Brands
    • Trademark Filing Guide
    • BIS Certification Checklist
    • Terms & Policies Templates
    • Consumer Protection Act
    • Drug & Cosmetics Rules
    • MRP & Labelling Rules
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RESOURCES
  1. SCALE — Build to ₹1L/mo
  3. Trademark Filing Guide

04 — Legal

Trademark Filing Guide

Your brand name is your most valuable asset. File trademark early — it takes 12-18 months but protects you from day 1 of filing.
Brand ProtectionTM Symbol10-Year Validity

₹4,500

Per Class Filing

Government fee

12-18 Months

Registration Timeline

But protected from filing date

₹10-15K

With Lawyer

Recommended for D2C brands

10 Years

Validity

Renewable indefinitely

Trademark Filing Process

1

Brand Name Search

Search on ipindia.gov.in — ensure name is available

2

Select Classes

D2C brands need Class 3 (cosmetics) and/or Class 5 (supplements)

3

File Application

Online at ipindia.gov.in or through trademark lawyer

4

TM Symbol Usage

Start using ™ immediately after filing

5

Examination

Examiner reviews — usually 6-12 months

6

Registration Complete

® symbol usage, 10-year protection

Common D2C Trademark Classes

ClassCategoryProductsFile If
Class 3Cosmetics & CleaningSkincare, haircare, makeup, oilsBeauty Brands
Class 5Pharmaceuticals & SupplementsSupplements, protein, health productsHealth Brands
Class 25Clothing & ApparelT-shirts, fashion, activewearFashion Brands
Class 29Food ProductsSnacks, processed food, beveragesFood Brands
Class 30Staple FoodsTea, coffee, flour, spicesFood Brands
Class 35Advertising & BusinessOnline retail, marketplace servicesAll Brands
Pro Tip: You can start using the ™ symbol immediately after filing. You only use the ® symbol after registration is complete. Filing early gives you priority over anyone who tries to register the same name later.
Trademark — Must Complete