⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
FIND — Trend Analysis
5
Free Research Tools
Google Trends to Meesho
2 hrs
Max Time Spent
Per category analysis
3
Data Points Needed
Search, reviews, ads
20%+
YoY Growth Target
Minimum trending signal
Data
not intuition, picks winning categories
If Google Trends is flat, Amazon reviews are stale, and no one is running ads — the category is dead
| Tool | What It Tells You | What to Look For | Signal Strength |
|---|---|---|---|
| Google Trends | Search interest over time for your category keywords | Rising or stable trend over 12 months. Not flat or declining. | Primary |
| Amazon Bestsellers | Top-selling products, review count, ratings, price points | 100+ reviews on top products. Average rating <4.2 = opportunity. | Primary |
| Meesho Categories | What's selling in Tier 2/3 cities — the real India market | Category in top 10 = mass demand. Fast growth = opportunity. | Strong |
| Instagram Ads Library | Active ad spend in your category — are brands paying to acquire? | 5+ brands running ads = competition validates demand. 0 ads = no one buying. | Strong |
| YouTube Product Reviews | What real people think about products in your category | Reviews with 10K+ views and "where to buy" comments = purchase intent. | Secondary |
Go to trends.google.com. Search your category keyword (e.g., "face serum india"). Set the region to India. Look at the 12-month trend.
Rising: Good. Category growing.
Stable: Good. Steady demand.
Declining: Bad. Category may be dying.
Seasonal: Proceed with caution — plan for off-season.
Use the "Compare" feature. Compare your top 3 category ideas side by side. The one with the highest and most stable search interest wins.
Scroll down to "Related queries." These are the exact terms people search. Use these as your product keywords, ad targets, and listing optimization terms.
| Signal | Go (Proceed) | Caution (Test More) | No-Go (Kill) |
|---|---|---|---|
| Google Trends | Rising 20%+ YoY | Stable/flat | Declining 20%+ YoY |
| Amazon Reviews | 100+ on top 5 products | 30-100 reviews | <30 reviews on all products |
| Amazon Ratings | Avg <4.2 (room for better) | Avg 4.2-4.5 | Avg >4.5 (dominated by quality) |
| Ad Spend | 5+ brands running ads | 2-4 brands | 0 brands running ads |
| Meesho Ranking | Top 10 category | Top 25 | Not listed |
Confirmed your category has demand? Start validating your specific product.
Validation Framework →