Calculators
Rent, salaries, software, tools — NOT ad spend
Your product selling price
Selling price minus ALL variable costs (COGS + shipping + packaging + gateway + RTO)
84
Orders/month
3
Orders/day
₹50,316
Monthly revenue target
43
Days to break evenwith ramp-up
Achievable in first month
Your contribution margin covers monthly fixed costs within a reachable order volume — break even is within sight.
Break-Even Orders = Fixed Costs ÷ Contribution Margin per Order
Daily Orders Needed = Break-Even Orders ÷ 30 days
Monthly Revenue Target = Break-Even Orders × Selling Price
Important: This covers fixed costs only. You still need additional orders (and revenue) to cover your ad spend and generate profit.
Example: Fixed costs ₹25,000, CM ₹300/order. Break-even = 25,000 ÷ 300 = 84 orders/month (2.8/day). Revenue = 84 × ₹599 = ₹50,316. You need this just to cover rent and tools — ad spend and profit come on top.