₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
    • Unit Economics Calc
    • ROAS Calculator
    • AOV Uplift Simulator
    • Margin Waterfall
    • Break-Even Orders/Day
    • LTV Calculator
    • Influencer ROI Calc
    • Inventory Turnover
    • Price-Point Optimizer
RESOURCES
  1. TOOLS & CALCULATORS
  3. Unit Economics Calc

Calculators

Unit Economics Calculator

Know your numbers before you spend a single rupee. Enter your costs below to see contribution margin, break-even, and profit per order in real time.
CM 40%+ TargetBreak-Even OrdersProfit Per Order3x Price Rule

Interactive Unit Economics

Selling Price₹599.00
Product Cost−₹150.00
Shipping−₹60.00
Packaging−₹25.00
Payment Gateway (2.36%)−₹14.14
Contribution Margin₹349.86 (58.4%)
RTO Loss (15% rate)−₹46.37
Margin After RTO₹303.49 (50.7%)
Marketing CAC−₹0.00
Net Profit/Order₹303.49
✓ Healthy margins — you can scale profitably

Gateway fee includes 2% + 18% GST. RTO loss = shipping both ways + product cost + packaging + gateway fee, averaged across all orders.

If your CM is below 40%, you cannot scale profitably with paid ads. Either raise prices, reduce COGS, or increase AOV through bundling.
Unit Economics — Must Confirm