₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
    • Cash Flow Projection
    • Working Capital Needs
    • COD Float Management
    • GST Filing SOP
    • TDS on Payments Guide
    • MSME Loan Options
    • Revenue-Based Financing
    • P&L Template (Monthly)
TOOLS & CALCULATORS
RESOURCES
  1. FINANCE
  2. Cash Flow Projection

Finance

Cash Flow Projection

Project your cash position 90 days out, every week. More D2C brands die from running out of cash than from low revenue — this template keeps you ahead of the crunch.
90-Day ProjectionWeekly Tracking₹50K+ Emergency BufferRevenue > Expenses

90-Day

Projection

See cash position 3 months ahead

Weekly

Tracking

Update every Monday

₹50K+

Emergency Buffer

Minimum cash reserve

Revenue

> Expenses

Positive cash flow is the goal

Weekly Cash Flow Template

WeekStarting BalanceRevenueExpensesEnding Balance
Week 1₹2,00,000₹1,50,000₹1,80,000₹1,70,000
Week 2₹1,70,000₹1,80,000₹1,60,000₹1,90,000
Week 3₹1,90,000₹2,00,000₹1,70,000₹2,20,000
Week 4₹2,20,000₹2,20,000₹1,90,000₹2,50,000
Week 5-12Project based on revenue trends and planned expenses
Cash flow kills more D2C brands than low revenue. You can be profitable on paper and still go under if cash isn't in the bank when you need it. COD remittance delays, inventory purchases, and ad spend create gaps that can sink your business in weeks.

Cash Flow Management Tips

How to Stay Cash-Positive

1. Negotiate payment terms: Push suppliers to 30-day payment terms. Even 15 extra days of float is significant when you're managing tight cash.

2. Front-load revenue: Run flash sales or pre-orders to bring cash in before big expense weeks. It's better to discount 10% than to run out of cash.

3. Time your ad spend: Dial back ads in the 3-4 days before big cash outflows (rent, salaries, inventory payments). Scale up after cash comes in.

4. Build a ₹50K minimum buffer: Never let your ending balance drop below ₹50K. This is your safety net for unexpected expenses or delayed payments.

5. Track COD remittance: COD orders take 7-14 days to hit your account. Factor this into your weekly projection — it's money you've earned but can't spend yet.

Cash Flow Checklist