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    • Cash Flow Projection
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    • TDS on Payments Guide
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    • P&L Template (Monthly)
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  1. FINANCE
  2. TDS on Payments Guide

Finance

TDS on Payments Guide

As a D2C brand making payments to suppliers, freelancers, and professionals, you must deduct TDS and file it on time. Missing TDS means penalties and disallowed expenses.
1% TDS on Supplier Payments10% TDS on Professional FeesQuarterly FilingForm 16/16A Required

1%

TDS on Suppliers

Under Section 194Q

10%

TDS on Professional Fees

Under Section 194J

Quarterly

Filing

File TDS returns every quarter

Form 16/16A

Required

Issue certificates to deductees

TDS Rates by Payment Type

Payment TypeTDS SectionTDS RateThreshold
Goods Purchase (Suppliers)194Q0.1% (if ITC claimed), 1% (no ITC)Purchases exceeding ₹50L/year from a single supplier
Professional Fees194J10%Payments exceeding ₹30K/year to a single professional
Contractor Payments194C1% (individual/HUF), 2% (others)Payments exceeding ₹30K/contract or ₹1L/year
Rent194I10% (plant/machinery), 2% (rent w/equipment)Rent exceeding ₹2.4L/year
Commission/Brokerage194H5%Payments exceeding ₹15K/year
Technical Services194J2%Payments exceeding ₹30K/year

When to Deduct TDS

TDS Deduction Rules for D2C Brands

1. Supplier payments (Section 194Q): If your total purchases from a single supplier exceed ₹50L in a financial year, you must deduct 0.1% TDS on all future payments to that supplier. This applies to most D2C brands buying inventory.

2. Freelancer/professional payments (Section 194J): Deduct 10% TDS on any payment to freelancers, consultants, or professionals exceeding ₹30K in a year. This includes designers, developers, accountants, and marketing agencies.

3. Contractor payments (Section 194C): Deduct 1-2% TDS on payments to contractors for services like packaging, fulfillment, and logistics exceeding ₹30K per contract.

4. When to deduct: Deduct TDS at the time of credit or payment, whichever is earlier. Don't wait until payment — deduct when you book the invoice.

5. Penalty for not deducting: If you fail to deduct TDS, the expense is disallowed under Section 40(a)(i), and you pay 30% more tax on that amount. Don't skip TDS.

TDS Compliance Checklist