₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
    • Scale Dashboard
    • CRO Quick Wins
    • Retention at Scale
    • Team & Hiring Guide
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. SCALE — Build to ₹1L/mo
  3. Scale Dashboard

Scale Dashboard

Track Your Growth Metrics

Your scale dashboard shows the 4 revenue levers at a glance. Before increasing any budget, confirm each metric is healthy. Scaling unprofitable channels is the #1 way D2C brands die.
CROAOV GrowthRetention ScalingChannel Diversification

₹1L

Monthly Revenue

Sprint goal — 90 days

3-4x

LTV:CAC

Golden metric

40%+

Contribution Margin

At scale, not just per order

2+

Profitable Channels

Before scaling spend

Revenue = Traffic × CVR × AOV × Frequency

the four levers of D2C growth — optimize in this exact order

1% improvement in each = 4% revenue growth. 5% in each = 21.5% growth.

Revenue Scale Path

Each level requires different systems. Don't skip stages. The #1 mistake is scaling to ₹15L/mo operations with ₹5L/mo infrastructure.

Growth Priority Order

Time horizon matters: CRO = 2-4 weeks. AOV = 1-2 weeks. Retention = 30-60 days. Traffic = immediate. To hit ₹1L this month → scale traffic first if ROAS is above break-even. For sustained growth beyond ₹1L → invest in CRO and AOV before traffic.

1. CRO (Conversion Rate) — 2-4 weeks

Easiest long-term wins — no extra traffic cost. 1→2% CVR doubles revenue. Not a quick fix for hitting ₹1L in 2 days.

2. AOV (Average Order Value) — 1-2 weeks

More revenue per customer. Bundles, upsells, free shipping thresholds. Quick to implement but needs existing traffic.

3. Retention — 30-60 days

5-7x cheaper than acquisition. Email, WhatsApp, loyalty, referrals. Too slow to move the needle before Day 90.

4. Traffic — immediate

If ROAS > break-even, scale traffic today to hit ₹1L. Don't wait for perfect CRO. Scale what works, optimize while it runs.