₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
    • Scale Dashboard
    • CRO Quick Wins
    • Retention at Scale
    • Team & Hiring Guide
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. SCALE — Build to ₹1L/mo
  3. Team & Hiring Guide

Team & Hiring Guide

Hire for the Bottleneck, Not the Average

Don't hire until the work you're doing is worth ₹500/hour of your time. Until then, automate or outsource. Every hire should remove a specific bottleneck — not just add headcount.
Solo → 2 → 5 → 15+Ops FirstHire SlowlyOutsource Early
The #1 hiring mistake in D2C: Hiring a marketer before your unit economics work. If you're losing money per order, a marketer will help you lose money faster. Fix the math first, then hire to scale what's already profitable.

When to Hire — Decision Matrix

RoleHire WhenCost/MonthPriority
Customer Support (Part-time)20+ orders/day₹10-20KFirst Hire
Order Fulfillment / 3PL15+ orders/dayPer-orderFirst Hire
Operations Manager50+ orders/day₹25-40KSecond
Content Creator3+ posts/week needed₹20-40KSecond
Performance Marketer₹50K+/month ad spend₹25-60KThird
Graphic Designer10+ creatives/week₹15-30KThird
Full-time Developer₹3L+/month revenue₹40-80KLater
Accountant / CAGST filing + P&L₹5-15KOutsource

Revenue vs Team Size Guide

RevenueTeamMonthly CostFocus
₹0-5L/moSolo founder₹8-12K (tools only)Product-Market Fit
₹5-15L/mo+1 ops freelancer₹15-25KOperations
₹15-30L/mo+1 full-time ops₹40-60KSystems
₹30L-1Cr/mo+2-3 team₹1-2LScale Up

Outsource vs Hire — Quick Guide

FunctionOutsource UntilThen HireCost/Month
Customer Service20 orders/dayPart-time VA₹10-20K
Order Fulfillment15 orders/dayUse 3PLPer-order
Social Media100 followers/daySMM₹15-30K
Ad Management₹50K/mo spendPerformance marketer₹25-60K
Content Creation3 posts/weekContent creator₹20-40K
AccountingRevenue <₹5LHire CA₹5-15K
Rule of thumb: If hiring someone for a role saves you 10+ hours/week, and your time is worth ₹500+/hour, the hire pays for itself. Until then — use tools, templates, and freelancers.