₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
    • Shopify Theme Selection
    • Homepage Conversion SOP
    • Product Page Blueprint
    • Mobile-First Checklist
    • Payment Gateway Setup
    • COD Optimization Tips
    • Trust Signal Library
    • Speed Optimization Guide
    • Essential App Stack
    • Checkout Abandonment Fix
    • A/B Testing Framework
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. SCALE — Build to ₹1L/mo
  3. Homepage Conversion SOP

06 — Store

Homepage Conversion SOP

Your homepage has 3 seconds to convince a visitor to stay. Every element must earn its place.
<3 sec ImpressionAbove Fold CTA2%+ CVR

3 sec

First Impression

You have 3 seconds to hook

Above Fold

Hero Section

Value prop + CTA visible

2%+

Target CVR

Homepage conversion rate

<5

Navigation Items

Keep nav simple

Homepage Anatomy

SectionPurposeKey ElementPriority
HeroFirst impression, value propHeadline + CTA buttonMust-Have
Social ProofBuild trust immediatelyReview count, press logosMust-Have
Featured ProductsGuide to bestsellers3-4 top productsMust-Have
Benefits BarAnswer objectionsFree shipping, COD, returnsHigh
TestimonialsReal customer storiesPhoto reviews, quotesHigh
Brand StoryEmotional connectionWhy you exist, missionNice-to-Have
FooterNavigation + trustLinks, policies, contactMust-Have
Homepage Launch — Must Complete