06 — Store
5-6
Images Minimum
Front, back, detail, lifestyle, size
2-3 sec
CTA Visible
Add to Cart above fold on mobile
3%+
Good CVR
Product page conversion rate
<10 sec
Read Time
Skimmable product info
| Element | What to Include | Why It Matters | Priority |
|---|---|---|---|
| 5-6 Images | Front, back, detail close-up, lifestyle, size reference, packaging | Reduces return rate by 40% | Must-Have |
| Benefit Title | Outcome-first headline, not just product name | Answers 'why should I care' | Must-Have |
| MRP Strikethrough | Show MRP ₹999 crossed, your price ₹599 | Anchors perceived value | Must-Have |
| Add to Cart CTA | Sticky on mobile, contrasting color, clear text | 1-click path to purchase | Must-Have |
| Star Rating | 4.5+ stars with review count visible | Social proof credibility | High |
| Size/Variant Selector | Clear options with size guide link | Prevents wrong-size returns | High |