₹1 Lakh Store — 90-Day D2C Playbook for Indian Founders

06 — Store

70%+ of Indian D2C traffic is mobile. Your store MUST work on a ₹8,000 Android phone on 4G.

70%+ MobileFast on 4G44px Tap Targets

70%+

Mobile Traffic

Indian D2C average

<3 sec

Page Load

On 4G mobile connection

44px

Min Tap Target

Apple & Google guideline

2%+

Mobile CVR

Target mobile conversion

Mobile-First Checks

Check	Requirement	How to Test	Priority
Tap Targets ≥44px	All buttons/links at least 44×44px	Chrome DevTools tap overlay	Critical
CTA Above Fold	Add to Cart visible without scrolling	Test on 375px viewport width	Critical
Images <200KB	All product images under 200KB compressed	Run Lighthouse audit	Critical
Single Column Layout	Content stacks vertically, no side-by-side	Visual test on mobile	High
Sticky Add to Cart	Buy button stays visible while scrolling	Test in Shopify theme editor	High
WhatsApp Chat Button	Floating WhatsApp button for support	Add WhatsApp chat plugin	High

Mobile-First — Must Pass Before Launch

All tap targets are at least 44×44px

Use Chrome DevTools to verify

Add to Cart visible without scrolling on mobile

Test on 375px wide viewport

All images compressed to <200KB

Use TinyPNG or Shopify auto-compression

Single column layout on mobile — no horizontal scrolling

Desktop layout should stack on mobile

Sticky Add to Cart bar implemented on mobile

Buy button follows user as they scroll

WhatsApp chat button added for customer support

Floating button visible on all pages