₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
    • Validation Framework
    • Pre-Launch Landing Page
    • First 10 Customers
    • Customer Discovery Interviews
    • WhatsApp Validation
    • PMF Signals Checklist
    • Pivot or Persevere
    • Kill Criteria
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. VALIDATE — Hit PMF (Phase 3)
  3. Pre-Launch Landing Page

VALIDATE — Pre-Launch Landing Page

Test demand with a page, not a product

Before you buy inventory or build a full store, put up a single product landing page and run traffic to it. If people give you their email or click "Buy," you have demand. If they don't, you just saved ₹50,000 and 3 months.
3 Test TypesLanding Page SetupTraffic Strategy₹2K-8K Total Budget

₹0

Inventory Needed

Validate before you stock

₹2K-8K

Total Test Budget

Ads + tools

5%

Min Email Signup Rate

Below this = weak demand

1.5%+

Min CTR

Below this = wrong product or ad

₹0

product cost to validate demand

A landing page with a buy button is all you need

The 3 Landing Page Tests

TestWhat You MeasureBudgetPass SignalRisk
Interest TestClicks on your ad. Landing page CTR.₹2,000 (5 days @ ₹400/day)CTR > 1.5%Low
Intent TestEmail signups or WhatsApp opt-ins.₹3,000-5,000 (7-10 days)5%+ signup rateLow
Pre-Order TestPeople click buy and enter payment details.₹5,000-8,000 (10-14 days)10+ pre-ordersMedium

Landing Page Setup (30 Minutes)

You do not need a full Shopify store to validate. Use Shopify's 3-day free trial, Carrd ($9/mo), or even a simple Instagram page with a Google Form. The point is speed, not polish.
1

Product Photo + Benefit Headline

1 hero image of your product. Headline: "[Benefit] for [audience]. ₹[price]." No fluff.

2

3 Bullet Points

What it does, who it's for, why it's different. Under 50 words total.

3

Price + CTA Button

Show the price clearly. Button: "Buy Now," "Pre-Order," or "Get Notified."

4

Email Capture or WhatsApp Link

If no inventory, collect emails. If you can ship, add a buy button linked to WhatsApp or payment gateway.

Ad Creative Basics

ElementWhat WorksWhat Fails
ImageProduct in use, before/after, or lifestyle shotStudio-only product on white background
Headline"Want [benefit]? Try [product] — ₹[price]""Introducing our new revolutionary formula"
TargetingBroad: Women 25-45, top 20% income cities, interest in [category]Narrow: 3 interests, 1 city, age 28-32
Budget₹200-400/day per ad set, 3-5 creatives, let it run 3-5 days₹50/day, 1 creative, killing ads after 24 hours
Pre-Launch Landing Page Checklist

Next Step

Getting clicks but no signups? Talk to real customers.

Customer Discovery Interviews →