⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
VALIDATE — WhatsApp Validation
90%+
WhatsApp Open Rate
vs 20% for email
₹0
Ad Budget Needed
Organic + broadcast only
50-200
Contacts to Start
From your network
3-5
Orders to Signal PMF
From WhatsApp alone
is the fastest validation channel in India
90%+ open rate, instant replies, personal connection, zero ad spend
Test if your network is interested. No ad spend needed. Just WhatsApp Business and your contacts.
| Step | Action | Message Template | Measure |
|---|---|---|---|
| Day 1 | Create WhatsApp Business profile for your brand | Profile photo = product, catalog = 1-3 items | Profile live |
| Day 2 | Broadcast to 50-100 contacts | "Hey! I'm launching [product]. It does [benefit]. Would you be interested? Reply YES or pass along." | >30% reply |
| Day 3-4 | Follow up with interested people | "Great! I'm taking pre-orders at ₹[price]. Want me to reserve one for you?" | 5+ pre-orders |
| Day 5-7 | Close first orders manually | Share product photo + price + payment link (Razorpay/UPI) | 3+ paid |
Leverage WhatsApp groups where your target audience hangs out. Skincare groups, fitness groups, mom groups.
| Step | Action | Goal |
|---|---|---|
| 1. Join 5-10 groups | Search Facebook for "[your city] [category] lovers" groups. Join and participate for 3 days before posting. | Become a member, not a spammer |
| 2. Ask, don't sell | "Hey everyone, I'm thinking of making a [product] that does [benefit]. Has anyone tried something similar? What did you like/dislike?" | 10+ genuine responses |
| 3. Share a prototype | Post a product photo with: "I made this! First batch coming in 2 weeks. Anyone want to try it at launch price?" | 5+ DMs asking to buy |
| 4. Collect orders via DM | Take orders on WhatsApp. Use UPI or Razorpay payment links. Ship manually. | First 5-10 paid orders |
Use Instagram Reels to drive people to WhatsApp. This is the highest-converting organic funnel for Indian D2C.
| Step | Action | Metric |
|---|---|---|
| Post 5-7 Reels | Show product in use, before/after, or behind-the-scenes. Link in bio: "DM 'TRY' to get first access." | 1,000+ views per Reel |
| Auto-reply on DM | WhatsApp Business auto-reply: "Thanks for your interest! [Product] is ₹[price]. Reply ORDER to pre-order." | 10% of viewers DM you |
| Collect on WhatsApp | Every DM → move to WhatsApp. Answer questions, share more photos, take orders manually. | 5-10% conversion to order |
| Close first 10 | Take payment via UPI/Razorpay link. Ship within 48 hours. Ask for review. | First 10 paid orders |
Got your first orders? Make sure they indicate real PMF.
PMF Signals Checklist →