⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
Finance
₹50K-2L
Working Capital
First 90 days minimum
7-14 Days
COD Remittance
From Razorpay/Shiprocket
25-40%
COD RTO Rate
Budget for returns
60-90 Days
Cash Flow Negative
Normal for new D2C
60-90 days
cash flow negative is normal for new D2C
Plan for it. Don't panic. Your buffer covers this.
| Week | Revenue | Ad Spend | COGS + Ops | Net Cash | Status |
|---|---|---|---|---|---|
| 1-2 | ₹0 | -₹5,000 | -₹8,000 | -₹13,000 | Expected |
| 3-4 | ₹5,000 | -₹10,000 | -₹12,000 | -₹17,000 | Expected |
| 5-6 | ₹15,000 | -₹20,000 | -₹15,000 | -₹20,000 | Expected |
| 7-8 | ₹35,000 | -₹25,000 | -₹20,000 | -₹10,000 | Improving |
| 9-10 | ₹55,000 | -₹30,000 | -₹22,000 | +₹3,000 | Break-even |
| 11-13 | ₹1,00,000 | -₹40,000 | -₹30,000 | +₹30,000 | Profitable |
| Item | Amount (₹) | % of Revenue |
|---|---|---|
| Revenue | 1,00,000 | 100% |
| COGS | 25,000 | 25% |
| Packaging | 5,000 | 5% |
| Shipping | 12,000 | 12% |
| Payment Gateway | 2,000 | 2% |
| COD Charges | 4,000 | 4% |
| Contribution Margin | 52,000 | 52% |
| Ad Spend | 30,000 | 30% |
| Other Fixed Costs | 10,000 | 10% |
| Net Profit | 12,000 | 12% |