⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
01 — Mindset
Idea-driven, creative, big thinker
Strengths: Product intuition, brand vision, storytelling
Weaknesses: Operations, numbers, consistency
Partner with: The Operator
Growth-obsessed, data-driven, scrappy
Strengths: Marketing, growth experiments, quick decisions
Weaknesses: Product quality, customer experience, patience
Partner with: The Expert
Domain knowledge, quality-focused, methodical
Strengths: Product development, quality control, customer trust
Weaknesses: Marketing, scaling speed, letting go of control
Partner with: The Hacker
42%
more likely to achieve written goals
Write your goals down. Make them specific. Make them measurable.
| Archetype | Best At | Must Delegate | Danger Zone | Key Metric |
|---|---|---|---|---|
| Visionary | Product & brand | Operations & finance | Chasing new ideas, never finishing | Products Launched |
| Hacker | Marketing & growth | Product quality & CX | Burning cash on unprofitable ads | ROAS |
| Expert | Quality & trust | Marketing & distribution | Perfecting instead of launching | Customer NPS |
| Operator | Systems & efficiency | Vision & creativity | Over-systematizing early, no experiments | Margin % |
| Statement | 1 (Never) | 3 (Sometimes) | 5 (Always) | Archetype Lean |
|---|---|---|---|---|
| I get excited about new product ideas daily | Practical | Balanced | Visionary | Visionary |
| I love analyzing data and running experiments | Intuitive | Balanced | Data-driven | Hacker |
| I care deeply about product quality and details | Fast & loose | Balanced | Perfectionist | Expert |
| I create systems and processes for everything | Chaotic | Balanced | Systematic | Operator |
| I'd rather spend on marketing than product | Product-first | Balanced | Growth-first | Hacker |
| I track every rupee and know my numbers daily | Big picture | Balanced | Detail-oriented | Operator |