⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
01 — Mindset
₹1,00,000
Monthly Target
Revenue goal
₹500-600
Target AOV
Average order value
167-334
Orders/Month
At ₹600 vs ₹300 AOV
6-11
Orders/Day
Daily target
167
orders per month at ₹600 AOV
That's just 6 orders per day — achievable with consistent effort
| AOV | Orders Needed | Daily Orders | Visitors Needed (2% CVR) | Difficulty |
|---|---|---|---|---|
| ₹300 | 334 | 11 | 16,700 | Hard |
| ₹500 | 200 | 7 | 10,000 | Moderate |
| ₹600 | 167 | 6 | 8,350 | Achievable |
| ₹800 | 125 | 4 | 6,250 | Sweet Spot |
| ₹1,000 | 100 | 4 | 5,000 | Premium |
₹3,333
Daily Revenue
₹1L ÷ 30 days
Must hit this every single day
6-7
Daily Orders
At ₹600 AOV average
8,350 daily visitors at 2% CVR
₹250-500
Daily Ad Spend
At ₹300 CAC target
2-3 new customers per day
| Bucket | Allocation | Amount (₹50K) | Purpose | Rule |
|---|---|---|---|---|
| Setup | 30% | ₹15,000 | Website, branding, legal, tools | One-time |
| Inventory | 30% | ₹15,000 | First stock, packaging, samples | Upfront |
| Marketing | 40% | ₹20,000 | Ads, influencer, content | Ongoing |
| Emergency Buffer | — | ₹10,000 | Unexpected costs, COD delays | DO NOT TOUCH |