⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
01 — Mindset
₹50K-2L
Typical Budget
First-time D2C founder
60-90 Days
Cash Flow Negative
Normal for new D2C
25-40%
COD RTO Risk
Budget for this
20%
Emergency Buffer
Non-negotiable
25-40%
COD RTO is normal in Indian D2C
This is not a risk — it's a cost. Budget for it from day one
| Risk | Probability | Impact | Mitigation | Action |
|---|---|---|---|---|
| Running out of cash | High | Critical | 20% buffer + slow scaling | Plan For |
| COD return losses | Very High | High | Budget 30% RTO in unit economics | Must Plan |
| Ad spend waste | High | Medium | Test with ₹500/day, scale what works | Control |
| Supplier delays | Medium | High | 2 suppliers minimum, order early | Prepare |
| Product quality issues | Medium | High | Sample testing before bulk order | Prevent |
| Legal/compliance | Low | High | GST + trademark early, policy pages | DO NOW |
| Platform suspension | Low | Critical | Own website first, don't violate ToS | Prevent |
✓ Start with 1 product only
✓ White-label to reduce risk
✓ ₹500/day max ad spend
✓ No paid tools in month 1
✓ Target: break even by month 4
✓ 1-2 products to start
✓ Mix of white-label + custom
✓ ₹1,000-1,500/day ad spend
✓ Invest in Shopify + essential tools
✓ Target: ₹1L/month by month 3
✓ 2-3 products at launch
✓ Custom formulation, premium brand
✓ ₹2,000-3,000/day ad spend
✓ Full tech stack from day 1
✓ Target: ₹2L+/month by month 3
1. Never invest more than you can afford to lose
2. Always keep 20% emergency buffer
3. Validate before you scale
4. Track every rupee daily