₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
    • Post-Purchase Flow
    • Delivery Tracking Setup
    • Review Generation SOP
    • 1-Star Recovery Playbook
    • Loyalty Program Design
    • Referral Loop Builder
    • Repeat Purchase Triggers
    • Customer Delight Moments
    • NPS & CSAT Framework
    • WhatsApp Support SOP
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. SCALE — Build to ₹1L/mo
  3. Repeat Purchase Triggers

11 — Customer Ex

Repeat Purchase Triggers

The real money is in the second purchase. A customer who buys twice is worth 3x a one-time buyer. Here are the triggers that systematically drive repeat buying — timed to your product's consumption cycle.
Repeat StrategyPurchase TriggersRetention MechanicsLTV Growth

30%+

Repeat Rate

Target with active triggers

30-45 Days

Window

Optimal reorder timing

2.5+

Orders/Customer

Lifetime order target

3x

Higher LTV

Repeat vs one-time buyer

Repeat Purchase Triggers

TriggerTimingChannelOfferLift
Post-Purchase EmailDay 7-10EmailProduct tips + subtle cross-sell5-10%
SMS OfferDay 14-21SMS10-15% off reorder code8-12%
WhatsApp ReminderDay 21-30WhatsAppPersonal message + exclusive deal10-20%
Subscription OfferDay 30+WhatsApp + EmailSubscribe & save 15%2-3x LTV
Bundle DiscountAny reorderEmail + WhatsAppBuy 2+ for 20% off15-25%
Loyalty PointsOngoingApp + EmailRedeem points for ₹50-100 off10-15%
Timing-Based Triggers

Trigger based on product consumption cycle

Skincare (30-45 days): Reminder when product is likely running low

Food/Snacks (7-15 days): Reorder right as they're finishing

Clothing (60-90 days): Seasonal collection drops + style suggestions

Supplements (25-30 days): Consistency matters — subscribe & save push

Rule: Time your trigger to when they NEED more, not when you WANT to sell more.

Value-Based Triggers

Trigger based on customer behaviour and value

High-Value (3+ orders): VIP access, early drops, free shipping

Mid-Value (2 orders): Cross-sell complementary products, bundle offers

Low-Value (1 order): Win-back discount, loyalty program invitation

At-Risk (30+ days inactive): Urgency offer + personalised message

Rule: Treat your best customers better — they fund your growth.

The second purchase is the hardest. After two purchases, repeat probability jumps from 27% to 54%. Focus all energy on getting customer #2 — the rest compounds naturally.
Repeat Purchase Triggers Checklist