₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
    • Post-Purchase Flow
    • Delivery Tracking Setup
    • Review Generation SOP
    • 1-Star Recovery Playbook
    • Loyalty Program Design
    • Referral Loop Builder
    • Repeat Purchase Triggers
    • Customer Delight Moments
    • NPS & CSAT Framework
    • WhatsApp Support SOP
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. SCALE — Build to ₹1L/mo
  3. Review Generation SOP

11 — Customer Ex

Review Generation SOP

Reviews are the #1 trust signal for Indian consumers. 93% of Indian shoppers read reviews before buying. Generate them systematically — don't wait for them to appear organically.
Review CollectionRating ManagementUGC GenerationTrust Building

4.5★

Target Rating

Minimum for conversion trust

20+

Reviews Goal

Critical mass for social proof

10-15%

Request Rate

Customers who leave reviews

7 Days

Window

Optimal time to request review

Review Request Timing & Channels

WhenChannelMessage TypeExpected Rate
Day 7 post-deliveryWhatsAppPersonal request with direct link15-20%
Day 10 post-deliveryEmailFollow-up with photo review incentive5-10%
Day 14 post-deliveryWhatsAppSecond request — 5% off next order3-5%
Product page post-purchaseIn-app/WebsiteReview widget on order confirmation page2-3%

Review Platforms for Indian D2C

PlatformPriorityWhyAction
Shopify Product ReviewsMust-haveShows on your product page, highest conversion impactInstall app + automate
Google Business ReviewsMust-haveSEO boost, shows in search results, builds brand trustSet up GMB page
WhatsApp TestimonialsHighScreen-worthy quotes for Instagram and adsAsk for permission
Instagram MentionsHighUGC content for social proof on feed and storiesCreate branded hashtag
Review Request Templates

WhatsApp — First Request (Day 7)

"Hi [Name]! 🎉 Your [Product] should have arrived by now. We'd love to hear your honest feedback — it helps us improve and helps other customers decide. Would you mind leaving a quick review? [Link] Takes just 30 seconds! 🙏"

WhatsApp — Follow-up (Day 14)

"Hi [Name]! Just checking in — we'd love your review for [Product]. As a thank you, here's 5% off your next order: [Code]. Review here: [Link] 💛"

Email — Photo Review Ask

"Share a photo of your [Product] in action and get 10% off your next order! We feature our favourite customer photos on Instagram. [Review Link]"
Never buy fake reviews. Not only is it illegal under Indian consumer protection law, but customers can tell. A 4.5★ rating with 20+ genuine reviews converts better than 5.0★ with 3 suspicious reviews.
Review Generation Checklist