⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
Phase 3 · Logo & Visual Identity
₹0-25K
Logo Budget
Bootstrap range
2-14 Days
Timeline
DIY to designer
3
Logo Variants
Primary, Secondary, Icon
2-3
Font Families Max
One heading, one body
| Option | Cost | Timeline | Deliverables | Recommendation |
|---|---|---|---|---|
| DIY (Canva / Logo Maker) | ₹0-500 | 1-2 days | Basic logo files, limited formats | Day 1 |
| Fiverr Designer | ₹2,000-8,000 | 3-5 days | Logo + variants, source files | Best Value |
| Indian Designer (Instagram/Behance) | ₹5,000-15,000 | 7-10 days | Full brand kit, variations, social | Pro |
| Design Agency | ₹25,000-1,00,000+ | 14-30 days | Complete brand identity system | Stage 2+ |
16px
the minimum size your logo must look great at
If it doesn't work as a tiny app icon, it's too complex
Your logo appears in phone notifications, search results, and app icons.
Test: Shrink your logo to 16px. Can you still read it?
Fix: Simplify. Drop details. Use bold, clean shapes.
Print receipts, invoices, stamps, and newspaper ads are all B&W.
Test: View your logo in grayscale. Is it still recognizable?
Fix: Ensure shape and contrast carry the logo, not color.
Your product box, shipping mailer, and thank-you card all carry the logo.
Test: Place logo on brown cardboard. Does it pop?
Fix: Add a white background version or an icon variant.
| Variant | Usage | Format | Priority |
|---|---|---|---|
| Primary (Horizontal) | Website header, invoices, packaging | SVG, PNG (transparent bg) | Must |
| Secondary (Stacked) | Social media profiles, square formats | SVG, PNG, profile sizes | Must |
| Icon Mark | Favicon, app icon, watermark | ICO, SVG, 16-512px PNGs | Must |
| Dark Background Version | Instagram stories, dark mode | PNG (white/light) | Should |
| Monochrome | Receipts, stamps, B&W print | SVG, PNG (black on white) | Should |
| Rule | Guideline | Why |
|---|---|---|
| Max 2-3 fonts | 1 heading font + 1 body font; optional accent font | Consistency beats creativity |
| Use Google Fonts | Free, web-optimized, loads fast on Indian mobile | No custom font licensing costs |
| Hindi compatibility | Test with Hindi text — some fonts render poorly | 40%+ Indian internet in Hindi |
| Mobile-first | Test at 14-16px body on mobile before finalizing | 80%+ traffic is mobile |
| Avoid novelty fonts | No handwriting, comic, or decorative fonts for body | Kills readability and trust |