⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
Phase 3 · Brand Naming
2-3 Days
Naming Timeline
From brainstorm to final
₹500-2K
Domain Cost
.com or .in
5-7
Letters Ideal
Memorable range
₹4,500
Trademark Filing
Class-specific in India
What: Name describes what the product does
Examples: Urban Company, Lenskart, CashKaro
Pros: Instant clarity, great SEO, easy to understand
Cons: Hard to trademark, feels generic
Best for: Marketplaces, utility products, first-movers
What: Name suggests a feeling or association
Examples: Mamaearth, boAt, Bellavita, Plum
Pros: Emotional connection, memorable, ownable
Cons: May need explanation initially
Best for: Beauty, wellness, lifestyle products
What: Made-up word with rhythm or meaning hints
Examples: Zomato, Myntra, Zepto, Bewakoof
Pros: Easy trademark, unique, no baggage
Cons: Takes time and money to build meaning
Best for: Tech-driven, new-category brands
What: Named after founder or personal story
Examples: Nykaa (Nayaka), Mamaearth (Ghazal's story)
Pros: Authentic, personal narrative, PR-friendly
Cons: Hard to separate from you, selling risk
Best for: Founder-led brands, niche categories
What: Name rooted in Indian languages
Examples: Wow, Plum, Mamaearth, Neemans
Pros: Instant Indian market connection
Cons: Limited global appeal, transliteration issues
Best for: India-first brands, Tier 2/3 audience
What: Two words combined into one
Examples: Mamaearth (Mama + Earth), Lenskart (Lens + Kart)
Pros: Tells story, semi-descriptive, ownable
Cons: Can feel forced if not natural
Best for: Products with clear two-concept identity
72%
of Indian consumers say they remember brand names under 7 letters
Short, punchy, and easy to type on a phone
| Criteria | Descriptive | Evocative | Invented | Founder | Regional |
|---|---|---|---|---|---|
| Memorability | 6/10 | 9/10 | 8/10 | 7/10 | 8/10 |
| Trademark Ease | 3/10 | 7/10 | 10/10 | 6/10 | 8/10 |
| SEO Value | High | Medium | Low initially | Medium | Medium |
| Emotional Impact | Low | High | Buildable | High (with story) | High (in India) |
| Domain Availability | Hard | Moderate | Easy | Moderate | Good (.in) |
| Indian Market Fit | 7/10 | 9/10 | 6/10 | 8/10 | 10/10 |
Write 50+ names across all 6 frameworks
No filtering — quantity over quality
Use naming tools: Namelix, Lean Domain Search
Ask 5 friends for reactions
Shortlist to top 10 using decision matrix
Check domain availability (.com, .in, .co)
Run trademark search on ipindia.gov.in
Say it out loud — does it work in Hindi?
Pick top 3, sleep on it
Buy the domain immediately
File provisional trademark (₹4,500)
Secure social handles across platforms