⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
₹15-40
Cost Per Unit
8-12% of product price
40%
Social Share Rate
organic UGC from unboxing
3-5
Touchpoints
moments that surprise & delight
5-7 days
Design Turnaround
first concept to final artwork
40%
of consumers share packaging on social when it feels premium
| Component | Budget (₹) | Mid (₹) | Premium (₹) | Start With |
|---|---|---|---|---|
| Outer Box | 8-12 | 15-25 | 30-50 | Essential |
| Inner Packaging | 4-6 | 8-15 | 15-30 | Phase 2 |
| Thank You Card | 1-2 | 3-5 | 8-12 | Essential |
| Tissue Paper | 1-2 | 3-5 | 6-10 | Phase 2 |
| Sticker / Seal | 0.5-1 | 2-3 | 4-8 | Essential |
First physical touchpoint. This is your storefront on a doorstep. Custom mailer or branded mono-carton with logo, brand color, and a teaser line. Must photograph well flat-lay and Instagram-grid friendly.
The hero moment. Rigid or folding carton that holds the product itself. Texture, finish (matte/spot UV/foil), and internal fitment matter more than you think. This is what gets shared in unboxing videos.
Thank-you card, tissue wrap, sticker seal, QR code to video message, free sample, or handwritten note. This is the 10× moment — where customers feel seen and go from buyer to advocate.