₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
    • Supplier Sourcing SOP
    • MOQ Negotiation Scripts
    • Quality Control Checklist
    • Inventory Planning Model
    • Reorder Point Calculator
    • Shiprocket Setup Guide
    • 3PL vs Self-Fulfillment
    • COD Remittance Cycle
    • Returns Management SOP
    • Packaging Material Vendors
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. SCALE — Build to ₹1L/mo
  3. 3PL vs Self-Fulfillment

05 — Supply Chain

3PL vs Self-Fulfillment

Should you pack orders yourself or outsource? The answer depends on your order volume and available time.
Self-Ship <15/dayHybrid 15-503PL 50+/day

<15

Orders/Day Self-Ship

Manageable yourself

15-50

Orders/Day Hybrid

Partial outsourcing

50+

Orders/Day 3PL

Outsource fully

₹30-60

3PL Cost/Order

Including storage

Self-Fulfill vs 3PL Comparison

FactorSelf-Fulfill3PL (Shiprocket/Delhivery)Decision
Cost per order₹10-25 (packing only)₹30-60 (full service)Self-ship if <15/day
Control100% controlDepends on 3PL qualitySelf-ship for brand
ScalabilityLimited by your timeUnlimited capacity3PL for growth
Error rateInitially higherProfessionally managed3PL for volume
Pickup timingYou control3PL scheduleSelf-ship for speed
Returns handlingManualAutomated3PL for ease

Hybrid Approach (Recommended for 15-50 orders/day)

You Do

Self-Fulfill

What you keep in-house

Product quality check

Thank-you card insertion

Brand experience control

Premium orders/packaging

3PL Does

Outsource

What you give to 3PL

Shipping label printing

Courier coordination

COD remittance collection

Return logistics

Scale Strategy

Volume Decides

When to switch

<15 orders/day = Self

15-50 = Hybrid

50+ = Outsource fully

Focus on brand, not packing