₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
    • Supplier Sourcing SOP
    • MOQ Negotiation Scripts
    • Quality Control Checklist
    • Inventory Planning Model
    • Reorder Point Calculator
    • Shiprocket Setup Guide
    • 3PL vs Self-Fulfillment
    • COD Remittance Cycle
    • Returns Management SOP
    • Packaging Material Vendors
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. SCALE — Build to ₹1L/mo
  3. Returns Management SOP

05 — Supply Chain

Returns Management SOP

25-40% of COD orders are returned. A clear returns policy and process protects your margins and customer experience.
25-40% RTO Rate7-Day Window₹80-150/Return

25-40%

COD RTO Rate

Industry average for India

5-10%

Prepaid Return Rate

Much lower than COD

7 Days

Return Window

Standard Indian D2C

₹80-150

Return Cost/Order

Lost shipping + processing

Return Flow Process

1

Return Request

Customer raises request via WhatsApp/email within 7 days

2

Validate Request

Check: within return window? correct reason? product unused?

3

Approve & Schedule Pickup

Initiate reverse pickup via Shiprocket (2-3 days)

4

Receive & Inspect

Check product condition, tags intact, original packaging

5

Process Refund

Refund to original payment within 5-7 business days

6

Restock or Dispose

Restock if sellable, dispose if damaged

RTO Reduction Strategies

StrategyImpactCostPriority
WhatsApp ConfirmationReduces RTO by 15-20%₹0.50-1/msgDO NOW
Prepaid DiscountReduces COD orders by 30-40%₹50-100/orderDO NOW
High-Value Phone CallConfirms intent for orders >₹1,500Time costDO NOW
Partial COD LimitMax COD order value ₹2,000₹0Implement
NDR Follow-upReduces delivery failures 30%Time costImplement
Open Box DeliveryReduces fake returnsVariesIf available
Returns Management — Must Complete