⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
07 — Unit Economics
| Scenario | Fixed Costs/mo | Contribution Margin | Ad Spend/mo | Break-Even Timeline |
|---|---|---|---|---|
| Bootstrapped | ₹15,000 | ₹250/order | ₹10,000 | Month 2-3 |
| Growth Mode | ₹25,000 | ₹300/order | ₹20,000 | Month 3-4 |
| Scaling | ₹40,000 | ₹300/order | ₹40,000 | Month 5-6 |
Monthly Break-Even Orders = (Fixed Costs + Ad Spend) ÷ Contribution Margin per Order
Bootstrapped: (₹15,000 + ₹10,000) ÷ ₹250 = 100 orders/month = ~4 orders/day
Growth: (₹25,000 + ₹20,000) ÷ ₹300 = 150 orders/month = ~5 orders/day
Scaling: (₹40,000 + ₹40,000) ÷ ₹300 = 267 orders/month = ~9 orders/day