₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
    • Contribution Margin Model
    • COGS Breakdown Sheet
    • Break-Even Calculator
    • Gross Margin Benchmarks
    • Shipping Cost Optimization
    • Platform Fee Comparison
    • Price Sensitivity Testing
    • LTV:CAC Framework
    • Scenario Planning Tool
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. UNIT ECONOMICS — First (Phase 4)
  3. Platform Fee Comparison

07 — Unit Economics

Platform Fee Comparison

Selling on marketplaces eats 15-30% of your revenue. Your own D2C store keeps 40-60% margins.
Your D2C StoreAmazon & FlipkartMeesho & Instagram

Platform Fee Comparison

PlatformCommissionAssessment
Your D2C Store2-4% (payment gateway only)Best Margin
Shopify4-6% (platform + gateway)Best Platform
Amazon18-25% (commission + fees)High Fee
Flipkart15-22% (commission + fees)High Fee
Meesho0% + logistics costLow Fee
Instagram Shop2-3% (payment processing)Low Fee
D2C Advantage: Your own store at 2-4% fees means ₹555-587 from every ₹599 sale vs ₹450-490 on Amazon. That ₹65-137 difference per order compounds to ₹6,500-13,700/month at just 100 orders. Always start D2C first, add marketplaces only for discovery.