₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
    • Contribution Margin Model
    • COGS Breakdown Sheet
    • Break-Even Calculator
    • Gross Margin Benchmarks
    • Shipping Cost Optimization
    • Platform Fee Comparison
    • Price Sensitivity Testing
    • LTV:CAC Framework
    • Scenario Planning Tool
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. UNIT ECONOMICS — First (Phase 4)
  3. Scenario Planning Tool

07 — Unit Economics

Scenario Planning Tool

Model best case, worst case, and expected case before you spend a single rupee. This is how you avoid surprises.
3 Scenarios₹50K-2L Budget Range23-90 Days First Revenue30% Cost Variance

3

Scenarios

Worst, Expected, Best

₹50K-2L

Budget Range

Typical launch budget

23-90

Days to First Revenue

Range across scenarios

30%

Cost Variance

Plan for this buffer

3-Scenario Model (₹599 Product)

MetricWorst CaseExpectedBest Case
Monthly Ad Spend₹10,000₹25,000₹40,000
CAC₹500₹300₹200
Orders/Month2080200
Revenue₹11,980₹47,920₹1,19,800
Total Costs₹25,980₹49,000₹80,000
Net Profit-₹14,000-₹1,080₹39,800
Time to ₹1L/mo90+ days60-75 days45-60 days
Reality Check: Most founders only plan for the best case. Plan for the worst case instead. If your worst case still works (you can survive 3 months of losses), then you have a real business. If it doesn't, reduce your budget, renegotiate costs, or reconsider the product.