₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
    • Contribution Margin Model
    • COGS Breakdown Sheet
    • Break-Even Calculator
    • Gross Margin Benchmarks
    • Shipping Cost Optimization
    • Platform Fee Comparison
    • Price Sensitivity Testing
    • LTV:CAC Framework
    • Scenario Planning Tool
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. UNIT ECONOMICS — First (Phase 4)
  3. COGS Breakdown Sheet

07 — Unit Economics

COGS Breakdown Sheet

Every rupee of COGS matters. A ₹10 reduction in COGS is worth ₹3,000/month at 30 orders/day.
3x Price:COGS Ratio₹100-200 Target COGS3-5 Components₹10 Save = ₹3K/mo

3x

Selling:COGS Ratio

Minimum markup for D2C

₹100-200

Target COGS

For ₹499-799 selling price

3-5

COGS Components

Track each one separately

₹3,000/mo

₹10 COGS Save Value

At 30 orders/day

COGS Breakdown Template

ComponentAmount% of Selling Price
Raw Materials₹8013%
Manufacturing₹254%
Packaging₹203%
Quality Check₹51%
Inbound Shipping₹102%
Total COGS₹14023%

COGS Reduction Strategies

StrategyPriority
Negotiate supplier pricingDO NOW
Reduce packaging costDO NOW
Increase MOQ for better ratesAfter Validation
Switch to alternate supplierAfter 3 Months
Bundle products togetherAfter Launch
COGS — Must Complete