₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
    • Contribution Margin Model
    • COGS Breakdown Sheet
    • Break-Even Calculator
    • Gross Margin Benchmarks
    • Shipping Cost Optimization
    • Platform Fee Comparison
    • Price Sensitivity Testing
    • LTV:CAC Framework
    • Scenario Planning Tool
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. UNIT ECONOMICS — First (Phase 4)
  3. Price Sensitivity Testing

07 — Unit Economics

Price Sensitivity Testing

The right price maximizes revenue, not just units sold. Test different price points before committing.
₹400-799 Sweet Spot3x Minimum Markup9 Price Endings2-3 Price Points

₹400-799

Sweet Spot

Optimal D2C price range

3x

Minimum Markup

Selling price vs COGS

9

Price Endings

₹499, ₹599, ₹799 etc.

2-3

Price Points

Test before committing

Pricing Psychology for Indian D2C

StrategyExampleImpactWhen to Use
Charm Pricing₹599 (not ₹600)8-15% more salesAlways
Anchor Pricing₹1,499 (strike ₹2,499)20-30% CVR boostAlways
Bundle PricingBuy 2 ₹1,09915-25% AOV boostAfter 50 Orders
Free Shipping ThresholdFree shipping above ₹49930% AOV boostAlways
Decoy Pricing3 plans where mid is obvious bestShifts to premium optionSubscriptions