⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
Phase 1 of 13 — Foundation · Days 1-7
₹1L
Monthly Revenue Target
Your first milestone
90
Days to Target
Realistic timeline
₹600
Target AOV
Sweet spot for Indian D2C
2%
Target CVR
Industry benchmark
80%
of first-time D2C founders fail within 6 months
The ones who survive tracked their numbers from day one
Early stage, not yet optimized
190 visitors/day neededNeeds improvement
127 visitors/day neededYour target conversion rate
95 visitors/day neededWell-optimized store
63 visitors/day needed₹15,000
at ₹50K budget
GST Registration: ₹0-2,000
Business Registration: ₹1,000-3,000
Domain + Shopify: ₹6,500-9,000
Logo & Branding: ₹0-3,000
₹15,000
at ₹50K budget
Initial Stock: ₹3,000-8,000
Packaging: ₹1,000-3,000
Shipping Supplies: ₹500-1,500
Thank You Cards: ₹200-500
₹20,000
at ₹50K budget
Meta Ads: 65% = ₹13,000
Google Ads: 20% = ₹4,000
Influencer/Content: 15% = ₹3,000
₹10,000
Hold back from marketing bucket
Purpose: Unforeseen costs only
Rule: Do not touch unless emergency
Source: 20% of ₹20K marketing budget
| Budget | What You Can Do | Timeline | Feasibility |
|---|---|---|---|
| ₹8,000-12,000 | Organic only, small inventory | 120+ days | Hard |
| ₹15,000-20,000 | Minimal ads, 30-50 units | 90 days | Doable |
| ₹25,000-35,000 | Moderate ads, 50-100 units | 75 days | Good |
| ₹50,000+ | Aggressive marketing, scale fast | 60 days | Best |
₹600
the AOV sweet spot for Indian D2C
This is the number that makes your unit economics work
| Factor | D2C (Your Store) | Marketplace | Winner |
|---|---|---|---|
| Margins | 40-60% | 15-25% | D2C |
| Customer Data | Full ownership | Platform owns | D2C |
| Brand Control | Complete | Limited | D2C |
| Pricing Control | Full | Algorithm-driven | D2C |
| Traffic | You build it | Built-in | Marketplace |
| Setup Time | 2-4 weeks | 3-7 days | Marketplace |
| Trust Factor | Build over time | Instant | Marketplace |
| Long-term Value | Build an asset | You're a vendor | D2C |
Not "make money" but "generate ₹1,00,000 from D2C store selling organic skincare by [date]"
Track revenue, orders, visitors, CVR, AOV weekly
Do you have ₹15,000+ capital? 15+ hours/week? Product idea?
Connects to long-term vision, skills, market opportunity
90-day deadline with weekly checkpoints
Weekly reviews, daily tracking, accountability partner check-ins
Mon-Fri: 6-8 AM (2 hrs/day = 10 hrs/week)
Sat-Sun: 9 AM-1 PM (4 hrs/day = 8 hrs/week)
Total: 18 hrs/week
Mon-Fri: 9-11 PM (2 hrs/day = 10 hrs/week)
Sat-Sun: 2-6 PM (4 hrs/day = 8 hrs/week)
Total: 18 hrs/week
Mon-Fri: Lunch + evening (1.5 hrs/day = 7.5 hrs/week)
Sat-Sun: 10 AM-6 PM (8 hrs/day = 16 hrs/week)
Total: 23.5 hrs/week
| Category | Free Tools | Paid Tools | Best For |
|---|---|---|---|
| Market Research | ChatGPT, Perplexity | Jasper, Copy.ai | Competitor analysis, trend spotting |
| Product Research | Google Trends, Amazon India Best Sellers | IndiaMART Category Trends, Meesho Trending | Finding winning products |
| Content Creation | Canva AI, ChatGPT | Midjourney, RunwayML | Product images, ad creatives |
| Customer Support | ChatGPT API, ManyChat Free | Intercom, Zendesk AI | 24/7 support, FAQ automation |
| Data Analysis | Google Sheets AI, ChatGPT | Google Sheets | Sales forecasting, customer insights |
| Pricing | Excel formulas | Price Intelligently, Prisync | Dynamic pricing, competitor tracking |
| Inventory | Google Sheets | Unicommerce, Zoho Inventory | Demand forecasting, stock alerts |
Sources: Shopify India D2C Benchmark Report 2024, RedSeer India E-commerce Study, 1 Lakh Store Framework
Mindset set. Now find your product idea.
Idea Generator →