₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
    • Winning Product Formula
    • Demand Validation SOP
    • Meesho / Amazon Research
    • Competitor Teardown Template
    • Instagram Trend Mining
    • Product-Market Fit Score
    • Sample Testing Protocol
    • Category Deep-Dives
    • White-Label vs Own Formula
    • Product Iteration Framework
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. FIND — Get an Idea
  3. Demand Validation SOP

02 — Product

Demand Validation SOP

Validate demand before you invest in inventory. These 4 methods cost ₹0-8,000 and can save you ₹50,000+ in wasted inventory.
4 Methods₹3-8K Max Cost5-7 DaysDecision Matrix

4

Validation Methods

Pre-sell, Ad Test, Community, Proxy

₹3-8K

Max Validation Cost

Cheaper than a bad inventory buy

5-7 Days

Time to Validate

Fast iteration cycle

4 Validation Methods

Pre-Sell Test · ₹0-3K

Process: Landing page → Pre-order button → Small ad spend → Measure conversions

GO Signal: 10+ pre-orders = STRONG GO

Landing Page Ad Test · ₹3-8K

Process: 2 ad variations → 5-7 days → ₹700-1,000/day budget → Measure CVR

GO Signal: CVR >2% + Cost/signup <₹100 = GO

Community Test · ₹0-2K

Process: Post genuine question in groups, Reddit, communities

GO Signal: "Take my money" = GO. 20+ genuine comments = Strong interest

Competitor Proxy · ₹0

Process: Check Amazon/Flipkart reviews, Meta Ad Library, competitor pricing

GO Signal: 3+ competitors with 30-day active ads = Demand confirmed

₹50K+

saved by validating demand before inventory

The cheapest validation is still cheaper than the most expensive mistake

Validation Signal Decision Matrix

SignalGOSOFT GOKILL
Pre-orders10+5-9<5
Cost per Signup<₹50₹50-100>₹200
Landing Page CVR>3%1.5-3%<1%
Email Signups50+20-49<20
Community Comments20+10-19<10
CTR on Ads>2%1-2%<0.5%
Decision Rule: All GO = Launch with confidence. Mostly GO = Launch, optimize weak areas. Mixed = Fix positioning, re-test. Mostly KILL = Pivot or abandon.

Sources: Shopify Conversion Benchmark Report 2024, Meta Ads Library, Google Trends India