02 — Product
7
Steps
Complete playbook
2.5 hrs
Total Time
One full research session
₹0
Cost
Completely free research
| Step | Action | Duration |
|---|---|---|
| 1 | Follow 20+ accounts in your category | 15 min |
| 2 | Search #[category]India and sort by Top | 20 min |
| 3 | Note posts with 1,000+ likes and 50+ comments | 30 min |
| 4 | Analyze creator content for product mentions | 30 min |
| 5 | Check Reels trending in your category | 20 min |
| 6 | Track hashtags gaining momentum (S-curve) | 15 min |
| 7 | Document top 10 product ideas from trends | 15 min |
Sources: Instagram Trend Report India 2024, Social Commerce Study by RedSeer