02 — Product
100+
Min Reviews
Signals proven demand on Amazon
4.0+
Avg Rating Target
Quality benchmark for category
30+
Active Sellers
Indicates healthy demand
100+
reviews signals validated demand
If top Amazon results have 100+ reviews, the category has proven demand
| Step | Action | What to Look For |
|---|---|---|
| 1 | Search main keyword on Amazon | Top 10 results with 100+ reviews = demand |
| 2 | Sort by "New Arrivals" | Many recent listings = growing category |
| 3 | Read 1-star reviews | Common complaints = your improvement opportunity |
| 4 | Check "Customers also bought" | Cross-sell opportunities for bundles |
| 5 | Use Meesho trending section | Budget-conscious buyer signals |
| 6 | Analyze pricing ranges | ₹499-799 is D2C sweet spot for India |
Sources: Meesho Trending Products 2024, Amazon India Best Sellers, Price Sensitivity Study India