₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
    • Shopify Theme Selection
    • Homepage Conversion SOP
    • Product Page Blueprint
    • Mobile-First Checklist
    • Payment Gateway Setup
    • COD Optimization Tips
    • Trust Signal Library
    • Speed Optimization Guide
    • Essential App Stack
    • Checkout Abandonment Fix
    • A/B Testing Framework
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. SCALE — Build to ₹1L/mo
  3. Shopify Store

Phase 8 of 13 — Store Setup · Days 64-70

Launch a Shopify store in 7 days

Don't spend weeks perfecting design. Your first store needs to be functional, trustworthy, and optimized for mobile. Indians buy on phones — 70%+ of your traffic is mobile. Get the basics right, launch fast, iterate based on data.
7-Day LaunchMobile-FirstConversion OptimizePayment Setup
Prerequisite: Your Shopify theme, product photography, and payment gateway setup all depend on your price point and margins. Run the Unit Economics Calculator first to confirm your selling price supports Shopify fees (2% + gateway charges), COD RTO risk, and paid ad spend.

7 Days

Setup Time

From domain to live store

₹7K-15.5K

Total Setup Cost

Shopify + theme + apps

70%+

Mobile Traffic

Indian D2C is mobile-first

2%+

Target CVR

Good conversion benchmark

Mobile-first is non-negotiable. 70%+ of Indian D2C traffic comes from mobile. If your store doesn't load in under 3 seconds and feel native on a phone, you're losing the majority of your customers before they even see your product.

70%+

of traffic is mobile — design for thumbs, not mice

Mobile CVR is typically 30-50% lower than desktop; optimize accordingly

Product Page Must-Haves

ElementWhat to DoWhy It MattersPriority
5-6 Product ImagesShow product from multiple angles + lifestyle contextImages are the #1 purchase decision factor for D2CMust Have
Lifestyle ImageShow product in real use — person wearing/using itLifestyle shots increase CVR by 40% vs plain product photosMust Have
Benefit TitleLead with outcome, not features ("Get radiant skin in 14 days")Benefit titles outperform feature titles by 3xMust Have
MRP StrikethroughShow original price crossed out with discounted priceAnchoring effect boosts perceived value by 20-35%Must Have
CTA Above FoldBuy/Add to Cart button visible without scrolling55% of mobile users never scroll past the foldMust Have
Priority BadgesUse urgency badges — "Bestseller", "New Launch", "Limited Stock"Scarcity/social proof badges increase CVR by 15-25%High Impact

Payment Gateway Costs — India

GatewayTransaction FeeCOD SupportSettlementBest For
Razorpay2% + 18% GST = 2.36%Yes (₹30-40/order)T+2 daysBest Overall
PayU2% + 18% GST = 2.36%Yes (₹35-50/order)T+2 daysSolid Alt
Cashfree1.75% + 18% GST = ~2.07%Yes (₹20-35/order)T+1 dayLow Fee + Fast Pay
PhonePe PG1.5-2% + 18% GSTYes (₹30-40/order)T+1 dayUPI Focus
Best setup: Razorpay for primary payments (cards, UPI, wallets) + Shopify's built-in COD processing. UPI already accounts for 70%+ of digital payments in India — make sure it's prominently displayed.

Shopify Setup Costs Breakdown

Essential Stack

₹4,500

Minimum viable launch

Shopify Starter: ₹1,500-2,000/mo

Free Theme: Dawn (included)

Razorpay: Free setup

Google Analytics: Free

Growth Stack

₹8,500

Recommended for most D2C

Shopify Basic: ₹3,000-4,000/mo

Paid Theme: ₹0-3,500 (one-time)

Essential Apps: ₹1,000-2,000/mo

Domain: ₹700-1,000/yr

Scale Stack

₹15,000+

For brands scaling past 100 orders/mo

Shopify Standard: ₹7,500-8,500/mo

Premium Theme: ₹3,500-7,000

App Stack: ₹3,000-5,000/mo

Custom Domain: ₹700-1,000/yr

3 sec

maximum page load time — every extra second drops CVR 7%

Compress images, minimize apps, use a fast theme

7-Day Launch Timeline

DayActionDetailsStatus
Day 1Store setup + themeCreate Shopify account, pick theme, set up domainSetup
Day 2Product pagesAdd products, photos, descriptions, pricingContent
Day 3Payment + shippingConfigure Razorpay, shipping zones, COD settingsInfra
Day 4Policy pages + legalPrivacy, refund, terms, shipping policy pagesLegal
Day 5Apps + trackingInstall essential apps, set up analytics, pixelOps
Day 6Mobile testingTest every flow on mobile — browse, cart, checkout, paymentQA
Day 7Soft launch 🚀Share with 10-20 trusted people, collect feedback, fix bugsLaunch

Essential Shopify Apps — Start With These

CategoryAppCostPriority
AnalyticsGoogle Analytics 4FreeMust Have
Product ReviewsJudge.me / LooxFree plan availableMust Have
WhatsAppWhatsApp Chat + Abandoned Cart₹0-2,000/moMust Have
SEOPlug in SEO / SchemaFree plan availableImportant
UPS/CODZegaship / ShiprocketFree plan availableImportant
EmailKlaviyo (paid) / Omnisend (free tier)Klaviyo: paid from ~$20/mo. Omnisend: free up to 250 contacts / 500 emailsGrowth
Phase 6 Completion Checklist

Sources: Shopify India Pricing 2024, Razorpay Charges, Indian D2C Mobile Commerce Report

Next Step

Ready to move forward? Continue to Phase 7.

Phase 7: Unit Economics →