₹1 Lakh Store
⌘K
GETTING STARTED
    • Welcome & Onboarding
    • 90-Day Roadmap
    • 90-Day Sprint Plan
    • Weekly Milestones
    • Budget Allocation Guide
    • D2C Benchmark Targets
    • Indian Market Overview
    • Founder Self-Assessment
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. GETTING STARTED
  3. D2C Benchmark Targets

Getting Started

D2C Benchmark Targets

Know your numbers. These are the benchmarks successful Indian D2C brands hit.
CVR 2-3%AOV ₹499-799ROAS 2.5x+CM 40-60%

2-3%

Conversion Rate

Store CVR benchmark

₹499-799

Avg Order Value

Healthy AOV range

2.5x+

ROAS

Meta ads minimum

40-60%

Contribution Margin

At scale profitability

Key D2C Benchmarks — India 2024

MetricBenchmarkWhat It Means
Store CVR2-3%Out of 100 visitors, 2-3 buy
AOV₹499-799Average order value range
Meta CVR2.5-4%Higher than store — warm traffic converts better
ROAS2.5x+Spend ₹1, earn ₹2.5 back minimum
CAC<₹300Customer acquisition cost target
CM40-60%Contribution margin at scale
COD RTO<30%Return-to-origin rate for COD orders
Repeat Rate15-25%Customers who order again within 90 days
Email Open Rate20-30%For abandoned cart and promotional emails
LTV3x CACLifetime value must exceed acquisition cost 3x

Revenue Benchmarks by Month

MonthRevenueOrdersTrafficFocus
Month 1₹0-5K0-1050-200/daySetup & validation
Month 2₹10-30K15-50200-500/dayOptimize & iterate
Month 3₹50K-1L50-130500+/dayScale what works

Performance Tiers

Tier 1 — Winning

₹1L+/mo

Revenue target hit

CVR ≥ 2.5%

ROAS ≥ 3x

Repeat rate > 15%

CM ≥ 40%

Scaling ads profitably

Tier 2 — Growing

₹50-80K/mo

On track, needs work

CVR 1.5-2.5%

ROAS 1.5-2.5x

Repeat rate 8-15%

CM 30-40%

Optimizing funnel

Tier 3 — Struggling

<₹20K/mo

Needs major changes

CVR < 1%

ROAS < 1.5x

Repeat rate < 5%

CM < 30%

Pivot or stop — don't burn cash