Set your ₹1L/month revenue goal with a deadline

Write it down, share it with your accountability partner

Create your 3-bucket budget allocation

Setup, Inventory, Marketing — every rupee accounted for

Block 15+ hours/week in your calendar

Treat it like a job, not a side project

Brainstorm 50+ product ideas

Don't judge yet — volume matters at this stage

Narrow down to top 5 products with demand validation

Use Google Trends, Amazon bestsellers, Instagram hashtags

Find an accountability partner or community

Someone doing the same sprint or a mentor

Interest Test: Landing page live, Meta ad CTR > 1.5%

₹2K ad spend — do people click?

Intent Test: 5%+ signup rate or 10+ pre-orders captured

₹3-5K ad spend — do people show real intent?

Purchase Test: 10+ paid orders from strangers

₹5-8K total ad spend — the only validation that matters

ROAS tracked and above break-even (use ROAS Calculator)

Don't scale losing campaigns

RTO tracked and below 30%

If higher, fix before spending more

PMF Signals checklist reviewed — go/no-go decision

If no PMF, pivot or kill. Do NOT proceed to SCALE

Contact 5+ suppliers and get quotes

IndiaMART, Alibaba, trade shows, referrals

Receive and evaluate 3+ product samples

Check quality, packaging, shipping weight

Finalize your hero product (1 SKU to start)

Best margin + demand combination wins

Register brand name and buy domain

Check trademark availability on ipindia.gov.in

File GST and register business entity

Proprietorship is fine to start — upgrade later

Place first inventory order (minimum viable quantity)

Don't over-order — 50-100 units is enough to start

Shopify store is live and accepting orders

Theme set up, navigation working, checkout flows

All products published with photos & descriptions

Minimum 3 images per product, detailed descriptions

Razorpay + COD payment activated

Test both prepaid and COD checkout

Shiprocket or Delhivery shipping configured

Verify pin code coverage and rates

Legal pages live (Privacy, Refund, Terms, Shipping)

Required by law and payment gateways

Mobile experience tested and working perfectly

60-70% of Indian traffic is mobile — this is non-negotiable

Store open to waitlist — first 10-20 orders shipped

Not a big launch — controlled testing

Collect detailed feedback from every early customer

WhatsApp follow-up, survey, 1:1 calls

Return rate below 5% for prepaid orders

If higher, fix product quality or descriptions

Run ads at ₹500-1000/day testing phase

3-5 ad sets, different audiences, track ROAS

Establish baseline metrics (CVR, CAC, AOV)

These become your optimization targets

COD RTO rate tracked and below 30%

If higher, add confirmation calls or push prepaid

Scale winning ads to ₹1500-3000/day

Only scale what's profitable — kill losers fast

Identify your #1 winning creative and audience

One ad + one audience = your money combo

Repeat customer rate above 10%

Email/SMS flows driving repeat purchases

Hit 50+ orders per week consistently

Predictable, not one-off viral spikes

Monthly revenue ≥ ₹1,00,000

This is your sprint completion goal

Unit economics profitable at scale

CAC < LTV/3, CM ≥ 40%, positive cash flow