₹1 Lakh Store
⌘K
GETTING STARTED
    • Welcome & Onboarding
    • 90-Day Roadmap
    • 90-Day Sprint Plan
    • Weekly Milestones
    • Budget Allocation Guide
    • D2C Benchmark Targets
    • Indian Market Overview
    • Founder Self-Assessment
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. GETTING STARTED
  3. 90-Day Roadmap

13

Phases

End-to-end D2C journey

90

Days

From zero to ₹1L/month (70 days of work, parallelized)

3

Stages

FIND → VALIDATE → SCALE

₹15-50K

Budget Range

Realistic starting point

90

days from zero to ₹1L/month

70 days of actual work, parallelized across 13 phases. Brand + Legal + Supplier outreach happen simultaneously after Unit Economics is locked.

The VALIDATE gate is non-negotiable. Week 5 is your go/no-go checkpoint. If you don't have 10+ paid orders and ROAS above break-even, do NOT proceed to Brand, Legal, or Store setup. Return to FIND and pivot.
Parallel execution saves 2+ weeks. After Unit Economics is locked (Week 6), Brand identity, Legal (GST/trademark), and Supplier outreach can run in parallel. You don't need to finish Brand before starting Legal. See Phase 5 (Brand) → run alongside Phase 6 (Legal) and Phase 7 (Supply Chain) simultaneously.

Weekly Milestones

1

Week 1-2

FIND: Mindset set, budget allocated, 50+ ideas generated, top 5 shortlisted

2

Week 3

VALIDATE: Interest test — landing page + ads, CTR > 1.5%

3

Week 4

VALIDATE: Intent test — signups/pre-orders, 5%+ conversion

4

Week 5

VALIDATE GATE: 10+ paid orders, ROAS > break-even, RTO < 30%. ONLY then proceed.

5

Week 6

SCALE: Unit Economics locked — contribution margin confirmed, pricing validated

6

Week 7-8

SCALE (parallel): Brand identity + Legal (GST/trademark) + Supplier outreach start

7

Week 9

SCALE: Store setup, inventory in hand, shipping configured

8

Week 10-11

SCALE: Soft launch, first ads, baseline metrics established

9

Week 12-13

SCALE: Optimize and scale winning ads to ₹1L/month