₹1 Lakh Store
⌘K
GETTING STARTED
    • Welcome & Onboarding
    • 90-Day Roadmap
    • 90-Day Sprint Plan
    • Weekly Milestones
    • Budget Allocation Guide
    • D2C Benchmark Targets
    • Indian Market Overview
    • Founder Self-Assessment
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. GETTING STARTED
  3. 90-Day Sprint Plan

Getting Started

90-Day Sprint Plan

Week-by-week action plan from zero to ₹1 lakh/month revenue. Every week has specific deliverables and KPI targets.
90 Days Total3 Phases₹1L Revenue Target13+ Weekly Checkpoints

90

Days Total

Full sprint duration

3

Phases

Foundation → Build → Scale

₹1L

Revenue Target

Monthly by day 90

13+

Weekly Checkpoints

Specific deliverables each week

Phase 1: Foundation (Days 1-30)

W1

Mindset & Goals

Set ₹1L target, commit to 90 days

W2

Product Research

50 ideas → top 5 → validate demand

W3

Brand & Legal

Name, domain, GST, entity setup

W4

Supply Chain

Suppliers, samples, order first stock

Phase 2: Build (Days 31-60)

W5

Store Setup

Shopify live, theme, payment gateway

W6

Product Listings

Photos, descriptions, pricing published

W7

Content & Social

Instagram grid, content calendar, first posts

W8

Unit Economics

COGS, shipping, margins — validate profitability

Phase 3: Scale (Days 61-90)

W9

Pre-Launch

Waitlist, build anticipation, final QA

W10

Soft Launch

10-20 orders, collect feedback

W11

Marketing Push

Scale ads, optimize CVR, grow audiences

W12-13

Optimize & Hit ₹1L

Double down on winners, hit revenue target

Weekly KPI Targets

WeekRevenueOrdersTrafficCVRFocus
W1-2————Research & Planning
W3-4————Setup & Sourcing
W5-6₹0050-100/day—Store Build
W7-8₹5-10K5-10100-200/day1-2%Content & Validation
W9-10₹15-30K15-40200-500/day2-3%Soft Launch
W11-13₹50K-1L50+500+/day2.5-4%Scale & Optimize
Reality Check: This sprint requires 15+ hours/week of focused effort. If you're treating this as a side hobby, you will fail. Block your calendar, tell family/friends, and commit. Missing 2+ consecutive weeks of milestones means you need to pause and reassess — not rush ahead.