₹1 Lakh Store
⌘K
GETTING STARTED
    • Welcome & Onboarding
    • 90-Day Roadmap
    • 90-Day Sprint Plan
    • Weekly Milestones
    • Budget Allocation Guide
    • D2C Benchmark Targets
    • Indian Market Overview
    • Founder Self-Assessment
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. GETTING STARTED
  3. Budget Allocation Guide

Getting Started

Budget Allocation Guide

How to allocate your capital across setup, inventory, and marketing. The 3-bucket framework that prevents cash flow disasters.
30% Setup30% Inventory40% Marketing

30%

Setup

Store, tools, legal, branding

30%

Inventory

Products, packaging, samples

40%

Marketing

Ads, content, influencer

3-Bucket Budget Framework

Setup — 30% (₹15K)

Shopify subscription — ₹1,500-4,000/mo (Starter to Basic)

Domain + theme — ₹3,000

Legal & GST — ₹2,000

Branding (logo, colors) — ₹3,000

Tools & apps — ₹4,500

Total: ~₹15,000

Inventory — 30% (₹15K)

First product order — ₹8,000

Packaging materials — ₹3,000

Samples (2-3 rounds) — ₹2,000

Shipping supplies — ₹2,000

Total: ~₹15,000

Marketing — 40% (₹20K)

Meta ads budget — ₹12,000

Content creation — ₹4,000

Influencer gifting — ₹2,000

WhatsApp/SMS tools — ₹2,000

Total: ~₹20,000

Budget Reality Check

BudgetSetupInventoryMarketingFeasibility
₹8-12K₹3-4K₹3-4K₹2-4KHard
₹15-20K₹5-6K₹5-6K₹5-8KDoable
₹25-35K₹8-10K₹8-10K₹10-15KGood
₹50K+₹15K₹15K₹20K+Best
Indian D2C Budget Reality: 80% of new D2C founders run out of cash in the first 3 months because they overspend on inventory and under-budget for marketing. Keep separate bank accounts for business and personal. Never mix funds. The ₹50K figure assumes you're bootstrapping — if you have more, great, but the allocation ratios stay the same.