₹1 Lakh Store
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GETTING STARTED
    • Welcome & Onboarding
    • 90-Day Roadmap
    • 90-Day Sprint Plan
    • Weekly Milestones
    • Budget Allocation Guide
    • D2C Benchmark Targets
    • Indian Market Overview
    • Founder Self-Assessment
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. GETTING STARTED
  2. Founder Self-Assessment

Getting Started

Founder Self-Assessment

Rate yourself honestly on these 10 dimensions. Score <60% means you need to strengthen that area before starting.
10 Dimensions1-5 ScaleHonest Self-RatingGap Analysis

10

Dimensions

Comprehensive assessment

1-5

Rating Scale

Rate each dimension

60%

Minimum Score

Below = strengthen first

50

Max Total

All 10s at full score

10-Dimension Founder Assessment

DimensionRate 1-5Why It Matters
Time Commitment⬜Can you dedicate 15+ hours/week consistently for 90 days?
Financial Readiness⬜Do you have ₹25-50K set aside that you can afford to lose?
Product Knowledge⬜Do you understand the category you're entering deeply?
Digital Skills⬜Can you navigate Shopify, Meta Ads, and basic design tools?
Risk Tolerance⬜Can you handle 3 months of potential losses without panicking?
Customer Empathy⬜Can you think from the customer's perspective, not your own?
Execution Speed⬜Can you ship fast instead of over-planning? Done > perfect.
Patience⬜Can you stick with it when results don't come for weeks?
Network⬜Do you have access to mentors, suppliers, or D2C founders?
Resilience⬜When things break (they will), do you adapt or quit?

Score Interpretation

40-50: High Readiness

Ready to Go

Start your 90-day sprint now

Strong across most dimensions

Low risk of burnout or quitting

Focus on execution speed

Start the sprint immediately

30-39: Moderate

Gaps to Fill

Address weak areas first

1-3 dimensions scoring below 3

Build skills or find co-founders

Consider a 2-week prep sprint

Don't start until gaps are addressed

Below 30: Low

Not Ready Yet

Significant preparation needed

Multiple dimensions below 3

High risk of failure or giving up

Focus on skill-building first

Consider joining a D2C team to learn

Founder Archetypes

The Visionary

Idea-driven, creative, big thinker. High product intuition, brand vision, storytelling.

Strengths: Product intuition, brand vision, storytelling

Weaknesses: Operations, numbers, consistency

Watch out for: Chasing new ideas, never finishing

Best strategy: Partner with an Operator for execution

The Hacker

Growth-obsessed, data-driven, scrappy. Loves marketing experiments and quick wins.

Strengths: Marketing, growth experiments, quick decisions

Weaknesses: Product quality, customer experience, patience

Watch out for: Burning cash on unprofitable ads

Best strategy: Partner with an Expert for product quality

The Expert

Domain knowledge, quality-focused, methodical. Deep in the craft.

Strengths: Product development, quality control, customer trust

Weaknesses: Marketing, scaling speed, letting go of control

Watch out for: Perfecting instead of launching

Best strategy: Partner with a Hacker for distribution

The Operator

Systems & efficiency obsessed. High patience, consistent execution.

Strengths: Process, systems, margin optimization

Weaknesses: Slow to adapt, risk-averse, over-systematizing

Watch out for: No experiments, paralysis by process

Best strategy: Build MVP fast, then systematize later