⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
08 — Operations
8
Core Ops KPIs
Track these daily
<1%
Error Rate Target
Wrong/missing/damaged items
100%
Same-Day Dispatch
Orders before cut-off
<4 hrs
CS Response Time
First reply target
| KPI | Target | Red Flag | How to Measure |
|---|---|---|---|
| Order Error Rate | <1% | >2% | (Wrong + Missing + Damaged) ÷ Total Orders |
| Same-Day Dispatch % | 100% | <90% | Orders dispatched same day ÷ Total orders |
| COD RTO Rate | <15% | >25% | RTO orders ÷ Total COD orders |
| NDR Recovery Rate | >50% | <30% | NDRs recovered ÷ Total NDRs |
| Customer Response Time | <4 hrs | >8 hrs | Avg time to first reply on WhatsApp |
| Return Rate | <10% | >15% | Returns ÷ Total orders delivered |
| Shipping Cost/Order | <₹60 | >₹90 | Total shipping cost ÷ Total orders |
| Customer Satisfaction | >4.5★ | <3.5★ | Average review rating across platforms |
| Metric | Mon | Tue | Wed | Thu | Fri | Sat | Weekly Avg |
|---|---|---|---|---|---|---|---|
| Orders Processed | — | — | — | — | — | — | — |
| Error Rate (%) | — | — | — | — | — | — | — |
| Same-Day Dispatch % | — | — | — | — | — | — | — |
| COD RTO Rate | — | — | — | — | — | — | — |
| NDR Recovery | — | — | — | — | — | — | — |
| Avg Response Time | — | — | — | — | — | — | — |
| Return Rate | — | — | — | — | — | — | — |
| Shipping Cost/Order | — | — | — | — | — | — | — |
Best for: 0-50 orders/day
Free, simple, customizable
Daily data entry by you or VA
Conditional formatting for red flags
Weekly review template built-in
Charts auto-update
Share with team in real-time
Best for: 50+ orders/day
Auto-tracks orders, shipping, revenue
Custom reports for ops metrics
Integrates with Shiprocket data
Real-time dashboards
Alerts for anomalies
Upgrade as you scale