⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
08 — Operations
20/day
Fulfillment DIY Until
Then consider 3PL
₹50K/mo
Ad Spend DIY Until
Then get a marketer
₹10-20K
VA Cost (Part-Time)
First hire budget
3-6 mo
DIY Phase
Understand before delegating
| Task | DIY Until | Then Outsource To | Cost | Priority |
|---|---|---|---|---|
| Order Processing | 20 orders/day | VA / Ops assistant | ₹10-20K/mo | P1 |
| Customer Service | 15 queries/day | VA on WhatsApp | ₹10-15K/mo | P1 |
| Shipping/Logistics | 50 orders/day | 3PL (Shiprocket) | ₹30-60/order | P2 |
| Social Media | ₹50K/mo ad spend | Freelance manager | ₹15-25K/mo | P2 |
| Accounting | From day 1 | CA on retainer | ₹3-5K/mo | P1 |
| Photography | Product launch | Freelance photographer | ₹5-15K/shoot | P2 |
| Content Writing | ₹30K/mo revenue | Freelance copywriter | ₹5-10K/mo | P3 |
| Email Marketing | 500+ customers | Specialist agency | ₹15-30K/mo | P3 |
| Factor | In-House | 3PL | Best When |
|---|---|---|---|
| Cost per order | ₹10-25 | ₹30-60 | In-house <20/day |
| Setup time | Immediate | 1-2 weeks | In-house for speed |
| Brand control | 100% | Partial | In-house for premium |
| Scalability | Limited | Unlimited | 3PL for growth |
| Error rate | Higher initially | Low with SOPs | 3PL at scale |
| Flexibility | Full control | Rigid processes | In-house for agility |
Aggregator Model
No minimum volume
Compare 7+ couriers
10-15% discount vs direct
NDR follow-up built-in
Shopify/WooCommerce integration
Starts: ₹0 (pay per ship)
Full 3PL + Warehousing
End-to-end fulfillment
Multiple warehouse locations
Same-day delivery in metros
Professional QC
Best for 100+ orders/day
Starts: ₹30-60/order
Aggregator Model
Competitive shipping rates
Multiple courier options
Good for beginners
NDR management
Easy dashboard
Starts: ₹0 (pay per ship)