₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
    • Meta Ads Architecture
    • Campaign Structure (CBO/ABO)
    • Creative Testing Framework
    • UGC Ad Script Templates
    • Audience Targeting Playbook
    • Retargeting Funnel SOP
    • Google Ads for D2C
    • YouTube Performance Ads
    • WhatsApp Marketing Flows
    • Email Marketing Sequences
    • Push Notification Strategy
    • Influencer ROI Calculator
    • Micro-Influencer Playbook
    • Content Calendar Template
    • SEO for D2C Brands
    • Budget Scaling Rules
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. SCALE — Build to ₹1L/mo
  3. Content Calendar Template

10 — Marketing

Content Calendar Template

Consistency beats creativity. A content calendar ensures your brand shows up every day, builds audience trust, and never leaves you scrambling for what to post.
3 Posts/Week1 Reel/WeekMonthly ThemeConsistent Voice

3/Week

Post Frequency

Minimum for organic growth

1/Week

Reel Frequency

Video content for reach

Monthly

Theme Cycle

One theme per month

Consistent

Brand Voice

Same tone across all content

Weekly Content Calendar

DayContent TypePlatformTopic
MondayCarousel PostInstagram + PinterestProduct feature or tips
TuesdayReel (15-30s)Instagram Reels + YouTube ShortsUGC, unboxing, or tutorial
WednesdayStatic PostInstagram + PinterestCustomer review or testimonial
ThursdayStory Series (5-8 slides)Instagram StoriesBehind-the-scenes, Q&A, poll
FridayCarousel PostInstagram + PinterestEducational content, myth-busting
SaturdayReel (15-30s)Instagram Reels + YouTube ShortsEntertaining or trending audio
SundayCommunity PostInstagram + WhatsAppPoll, question, customer spotlight

Content Pillars

5 Content Pillars for D2C

1. Product Education (30%): How to use, ingredients, benefits, comparison. Position your product as the solution to a known problem.

2. Social Proof (25%): Customer reviews, UGC reposts, before/after, testimonials. People trust people, not brands.

3. Brand Story (20%): Founder journey, behind-the-scenes, values, why you exist. Builds emotional connection.

4. Entertainment (15%): Trending audio, memes (tasteful), relatable content. Drives shares and reach.

5. Promotional (10%): Sales, discounts, new launches, limited drops. Keep this low — too many promos kill trust.

Content Calendar Checklist