₹1 Lakh Store — 90-Day D2C Playbook for Indian Founders

10 — Marketing

UGC Ad Script Templates

User-generated content (UGC) ads outperform polished brand ads by 2-3x on Meta. Use these proven script templates to create authentic, high-converting ad content.

3-5 Scripts15-30 sec Videos2-3x Higher CTR₹500-1000/Video

3-5

Scripts per Batch

Test multiple angles

15-30s

Video Length

Optimal for attention

2-3x

Higher CTR

UGC vs brand ads

₹500-1000

Per Video Cost

Creator fee range

UGC Script Templates

Template	Hook (First 3 sec)	Body	CTA
Problem-Solution	"I used to struggle with [problem]"	Show the product solving the problem, demonstrate ease of use	"Get yours at [brand]'s website"
Unboxing	"Look what just arrived!"	Open package with excitement, show packaging, reveal product	"Link in bio to order yours"
Before-After	"You won't believe this transformation"	Show before state, apply product, reveal after result	"Comment MORE for the link"
Testimonial	"I've tried everything and nothing worked"	Share personal story, explain why this product is different	"Use code [NAME] for 15% off"
Myth-Busting	"Everyone thinks [myth] but actually..."	Debunk common myth, position product as the real solution	"Shop now before it sells out"

UGC Brief Requirements

What to Send Creators

Product: Ship the actual product 5-7 days before the shoot date

Key Messages: 3 talking points maximum — don't script word-for-word

Do's: Film in natural light, show the product clearly, be genuine, hold product in first 3 seconds

Don'ts: No professional lighting, no brand voice-over, no scripted sounding delivery, no green screens

Format: 9:16 vertical video, minimum 1080p, no watermarks

Usage Rights: Get written consent for 90-day ad usage across Meta platforms

Payment Terms: 50% advance, 50% on delivery; ₹500-1000 for nano creators, ₹2000-5000 for micro

UGC Production Checklist

Identify 5-10 potential creators in your niche

Check engagement rate, not follower count

Create a UGC brief with 3 key messages

Keep it simple — creators perform best with freedom

Ship products to creators 5-7 days in advance

Allow time for them to try the product naturally

Get written usage rights for 90 days minimum

Use a simple contract template

Review and select top 2-3 videos for ad testing

Discard low-quality or inauthentic content

Template

Hook (First 3 sec)

Body

CTA

Problem-Solution

"I used to struggle with [problem]"

Show the product solving the problem, demonstrate ease of use

"Get yours at [brand]'s website"

Unboxing

"Look what just arrived!"

Open package with excitement, show packaging, reveal product

"Link in bio to order yours"

Before-After

"You won't believe this transformation"

Show before state, apply product, reveal after result

"Comment MORE for the link"

Testimonial

"I've tried everything and nothing worked"

Share personal story, explain why this product is different

"Use code [NAME] for 15% off"

Myth-Busting

"Everyone thinks [myth] but actually..."

Debunk common myth, position product as the real solution

"Shop now before it sells out"