Create list of 30-50 micro-influencers in your niche

Use Instagram search, hashtags, and competitor tagging

Check engagement rate on last 10 posts (likes + comments / followers)

Reject anyone below 2.5% engagement

DM each with personalized barter offer

Mention specific content of theirs you liked

Create a simple content brief (3 talking points, 2 do-nots)

Don't script — let them be authentic

Ship product with handwritten note and brief

Personal touch increases content delivery rate by 40%

Track all content with UTM links and unique discount codes

Each influencer gets their own code

Amplify top-performing content as paid ads with usage rights

Get 90-day usage rights in writing before shipping product