₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
    • Meta Ads Architecture
    • Campaign Structure (CBO/ABO)
    • Creative Testing Framework
    • UGC Ad Script Templates
    • Audience Targeting Playbook
    • Retargeting Funnel SOP
    • Google Ads for D2C
    • YouTube Performance Ads
    • WhatsApp Marketing Flows
    • Email Marketing Sequences
    • Push Notification Strategy
    • Influencer ROI Calculator
    • Micro-Influencer Playbook
    • Content Calendar Template
    • SEO for D2C Brands
    • Budget Scaling Rules
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. SCALE — Build to ₹1L/mo
  3. Push Notification Strategy

10 — Marketing

Push Notification Strategy

Push notifications are zero-cost, instant, and have 5-10% CTR for D2C brands. While email and WhatsApp get more attention, push is the most efficient channel for timely, transactional messages.
5-10% CTR3-5 Push/WeekAutomated Triggers₹0 Cost

5-10%

Click-Through Rate

For targeted push notifications

3-5

Pushes per Week

Optimal frequency per user

Automated

Trigger-Based

Behavior-driven sends

₹0

Marginal Cost

Free to send push notifications

Push Notification Types

TypeTriggerTimingExpected CTR
WelcomeNew app/site visitor opts inImmediately on opt-in8-12%
Abandoned CartAdded to cart, didn't purchase30 min after abandonment6-10%
Price DropProduct in wishlist drops in priceWithin 1 hour of price change10-15%
Back in StockSubscribed product restocksImmediately on restock12-20%
Flash SaleTime-limited sale eventSale start time5-8%
Push Opt-In Best Practice: Don't ask for push permission on first visit. Wait until the user has browsed for 30+ seconds or added an item to cart. Opt-in rates drop from 40% to 5-8% when requested too early. Show value first, ask second.
Push Notification Checklist