₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
    • Meta Ads Architecture
    • Campaign Structure (CBO/ABO)
    • Creative Testing Framework
    • UGC Ad Script Templates
    • Audience Targeting Playbook
    • Retargeting Funnel SOP
    • Google Ads for D2C
    • YouTube Performance Ads
    • WhatsApp Marketing Flows
    • Email Marketing Sequences
    • Push Notification Strategy
    • Influencer ROI Calculator
    • Micro-Influencer Playbook
    • Content Calendar Template
    • SEO for D2C Brands
    • Budget Scaling Rules
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. SCALE — Build to ₹1L/mo
  3. Email Marketing Sequences

10 — Marketing

Email Marketing Sequences

Email is D2C's most underrated growth channel. Indian brands generating ₹5L+/month attribute 15-25% of revenue to email. Build your sequences right and email pays for the rest of your marketing.
25-40% Open Rate2-5% CTR₹0.10/email20% Revenue from Email

25-40%

Open Rate

Target for Indian D2C

2-5%

Click-Through Rate

Average for product emails

₹0.10

Cost Per Email

Near-zero marginal cost

20%

Revenue from Email

For matured email programs

Email Sequences for D2C

SequenceTriggerEmailsExpected Revenue
WelcomeNew subscriber5 emails over 7 days10-15% of email revenue
Abandoned CartCart abandonment3 emails (1hr, 24hr, 72hr)30-50% of email revenue
Post-PurchaseOrder delivered3 emails over 14 days15-25% of email revenue
Win-Back60+ days inactive3 emails over 7 days5-10% of email revenue
ReorderBased on product cycle1 email at reorder window10-15% of email revenue

Top 3 Email Sequences

Welcome Sequence

Email 1: Welcome + 10-15% discount code

Email 2: Brand story — why you exist

Email 3: Best-sellers showcase

Email 4: Customer review + social proof

Email 5: Last chance for discount code

Abandoned Cart

Email 1 (1hr): "You left something behind"

Email 2 (24hr): Product image + free shipping offer

Email 3 (72hr): Final reminder + 5% extra off

Tip: Send via WhatsApp too for 3x recovery

Post-Purchase

Email 1: Thank you + delivery tracking

Email 2 (Day 7): How to use + tips

Email 3 (Day 14): Review request + referral offer

Tip: Cross-sell complementary products

Email Marketing Checklist