₹1 Lakh Store
⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
    • Meta Ads Architecture
    • Campaign Structure (CBO/ABO)
    • Creative Testing Framework
    • UGC Ad Script Templates
    • Audience Targeting Playbook
    • Retargeting Funnel SOP
    • Google Ads for D2C
    • YouTube Performance Ads
    • WhatsApp Marketing Flows
    • Email Marketing Sequences
    • Push Notification Strategy
    • Influencer ROI Calculator
    • Micro-Influencer Playbook
    • Content Calendar Template
    • SEO for D2C Brands
    • Budget Scaling Rules
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
  1. SCALE — Build to ₹1L/mo
  2. WhatsApp Marketing Flows

10 — Marketing

WhatsApp Marketing Flows

WhatsApp has 500M+ users in India with a 98% read rate. For D2C brands, it's the highest-converting communication channel — 70% open rates, 15-25% CTR, and ₹0.10-0.50 per message.
70% Open Rate15-25% CTR₹500-1000/month98% Read Rate

70%

Open Rate

vs 20% email open rate

15-25%

CTR

vs 2-5% email CTR

₹500-1000

Monthly Cost

For automation tools

98%

Read Rate

Messages read within 24 hours

WhatsApp Message Types

TypeTriggerTimingExpected CVR
WelcomeNew subscriber or customerImmediately on opt-in5-10%
Abandoned CartCart abandonment after 1 hour1hr, 24hr, 72hr series8-15%
Order UpdateOrder placed, shipped, deliveredAt each milestoneTransaction
PromotionalSale, new launch, festival offerScheduled sends3-7%
Review Request3-7 days after delivery5 days post-delivery15-25% reply

Welcome Flow

1

Opt-In

Customer subscribes via site popup or WhatsApp link

2

Welcome Message

Send within seconds: thank you + brand story + 10-15% discount code

3

Product Highlight

30 min later: best-seller or new arrival with direct shop link

4

Social Proof

24 hours later: customer review or testimonial with product link

WhatsApp Marketing Checklist