⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
09 — Pre-Launch
14
Days Window
Countdown to launch
100+
Waitlist Target
Pre-launch signups
500+
Social Followers
Before launch day
3-5 hrs
Daily Time
Invest each day
| Day | Action | Channel |
|---|---|---|
| Day 14 | Finalize product images, pricing, and landing page copy | Website |
| Day 13 | Set up Shopify store, payment gateway, and shipping | Ops |
| Day 12 | Create Instagram business profile, design templates | |
| Day 11 | Post first teaser — behind-the-scenes or problem hint | |
| Day 10 | Identify 10-20 micro-influencers, start outreach | Outreach |
| Day 9 | Launch waitlist page, share in WhatsApp groups | |
| Day 8 | Send beta products to testers, collect initial feedback | Ops |
| Day 7 | Share first product shot — no face, just texture/detail | |
| Day 6 | Pitch 5-10 journalists and bloggers | PR |
| Day 5 | Share UGC from beta testers (with permission) | UGC |
| Day 4 | Run Instagram poll — ask audience to choose packaging/color | |
| Day 3 | Announce launch date, create WhatsApp broadcast list | |
| Day 2 | Final store QA — test checkout, shipping, and payment flows | Ops |
| Day 1 | Post countdown story, send final WhatsApp broadcast, rest up | All Channels |
| Signal | GO | SOFT GO | KILL |
|---|---|---|---|
| Waitlist Signups | 100+ | 50-99 | <30 |
| Instagram Engagement | 5%+ rate | 2-5% rate | <2% rate |
| Beta Feedback | 90%+ positive | 70-89% positive | <70% positive |
| Landing Page CVR | 3%+ | 1-3% | <1% |
| Pricing Response | Willing to prepay | Interested but hesitant | Price resistance |
| Influencer Interest | 3+ wanting to post | 1-2 interested | No takers |