⌘K
GETTING STARTED
FIND — Get an Idea
VALIDATE — Hit PMF (Phase 3)
UNIT ECONOMICS — First (Phase 4)
SCALE — Build to ₹1L/mo
AI & AUTOMATION
ANALYTICS & DATA
FINANCE
TOOLS & CALCULATORS
RESOURCES
09 — Pre-Launch
14-Day
Plan
Daily content calendar
3-5
Posts/Week
Stories daily, reels 3x
500+
Followers
Before launch day
5%+
Engagement Rate
Likes + comments / reach
| Day | Content Type | Description | Channel |
|---|---|---|---|
| Day 14 | Problem Story | Share the pain point your product solves | Story |
| Day 13 | Poll Story | Ask audience about their frustration with current options | Story |
| Day 12 | Founder Story | Your journey — why you started this brand | Reel |
| Day 11 | Behind-the-Scenes | Show raw process — sketches, prototypes, mess | Story |
| Day 10 | Hint Story | "Something is coming" teaser with countdown sticker | Story |
| Day 9 | Industry Insight Reel | Share a surprising fact about your category | Reel |
| Day 8 | Community Story | Share DMs from interested followers (with permission) | Story |
| Day 7 | First Product Reveal | Close-up texture/shot — no face, just product detail | Post + Reel |
| Day 6 | Feature Highlight | Show one standout feature with visual demonstration | Reel |
| Day 5 | UGC Share | Repost beta tester feedback (with permission) | Story |
| Day 4 | Comparison | Show how your product differs from generic options | Reel |
| Day 3 | Countdown + CTA | "3 days to launch" + waitlist push | Story |
| Day 2 | Packaging Showcase | Unboxing feel — packaging, insert card, quality | Reel |
| Day 1 | Launch Eve Story | "Tomorrow we launch" — final buildup + pinned CTA | Story + Post |
Post 2-3 stories daily — mix of polls, Q&A, and behind-the-scenes
Use countdown sticker from day 10 onwards
Always include swipe-up link to waitlist
Repost every DM that shows excitement (with permission)
Save best stories as highlights: Launch, Behind Scenes, Reviews
Stories expire in 24hrs — feels urgent and exclusive
Post 3 reels per week — higher reach than posts
Hook in first 1 second — problem statement or shocking visual
Keep under 30 seconds — completion rate matters
Use trending audio but match it to your brand vibe
Always include text overlay — most watch without sound
CTA in caption: "Drop a 🔥 if you want early access"